Get busy living or get busy dying

I was recently watching a rerun of the brilliant movie The Shawshank Redemption. The character Andy in the movie states a classic quote, “Get busy living or get busy dying.”  I’m going to use Andy’s quote as the message of this week’s One Minute Motivator. The key lessons for me that I would like to share with you are:

  1. Your life is finite. Your life is a one-time deal and it is up to you what you make of it. Life is finite, so this fact should be what forces you to take your precious life seriously. Use your time wisely, and make meaningful choices.
  2. You are the author of your life story. Your life is an unwritten book that only you can write. You are the architect of your own destiny, so make sure that your blueprint is based on solid purpose, passion and values. You are nothing else other than what you make of yourself.
  3. It’s not what happens to you that matters, it’s how you respond to it. Life will sometimes give you nasty challenges. This will happen to us all. No matter how things stand in your life, you and you alone, choose how to interpret your situation. You choose how to respond to it.
  4. Stop playing the blame game. When caught in a challenging situation, some people will instinctively blame someone else. It is the always the other person’s fault. There is tremendous power in taking responsibility. Develop a no-excuses philosophy.
  5. Your life is the sum of all your choices. You give your life meaning by the choices you make. With freedom of choice, however, comes responsibility. Because you have the power to choose, you have the power to change. The freedom to choose may be the most powerful attribute and potentially the most precious resource that you have in your life. Change is a choice born of hope, faith and courage.

By the time you lay your head on your pillow at the end of this day, you will have made dozens of choices that will affect the quality of your life, some for better and possibly some for worse (I hope not). The freedom to choose is yours alone to leverage or not. Make the choice to live an empowered life; make the choice to live in the present. I wish you every success.

John Lloyd is the author of the book Smart Thinking for Crazy Times. Grab a copy at a smart bookstore.

What trait do the best sales people in the world have?

What is that trait? It’s a balance of empathy and ego strength. Without empathy, a sales person can’t build rapport and connect with a prospect, but too much empathy and there’s no close, and therefore no sale.

What about closing? That comes from ego strength and strong self-esteem. Too much ego strength and you get a bad  salesman pushing too hard and frightening clients away. Enough ego strength and you get a confident sales professional.

The ideal sales person is the one with a good balance of empathy and ego. Be aware of the importance of developing a good balance of these two abilities and you will massively improve your chances of success in sales.

“Most people have no idea of the giant capacity we can immediately command when we focus all of our resources on mastering a single area of our lives.” – Tony Robbins


What’s that bulge in your pants?

In the not too distant future you will not need that chunk of leather, more commonly known as your wallet, bulging in your pants pocket or bag. Get ready to leave it at home. According to some recent statistics from analytics firm Flurry, the Smartphone – driven by iOS and Android – has become the fastest-adopted piece of consumer technology ever. Twice as fast as the Internet boom. 3x faster than the recent social net explosion. 10x faster than the PC boom. Built into this new boom are numerous innovations working to replace your wallet with your smartphone. Mobile payments are the future. No more cash, wallets and credit cards as you know them. Smartphones will become the biggest media of all time. Get ready to leverage and optimise these changes for the benefit of your business.

Everyone is in sales

Everyone lives by selling something.

Negotiating the selling price of your home, closing a big deal with a customer, even convincing your kids to take a bath. How effective we are at influencing and persuading others will determine how successful we are in life. We are all in sales.

How do you win back lost customers?

I write articles for and provide answers to reader questions for the magazine for entrepreneurs called Upstream. I was recently asked by the editor to participate in an article that focused on how to win back lost customers. I thought that I would share these ideas with you – 

The key to success is fully understanding your lost customers and having a well-conceived plan to win them back.

Firstly, determine the cause for why you lost these customers to begin with. There are three basic reasons why businesses lose customers. 

  1. The customers aren’t around anymore (they close down, die or move away)
  2. The customers aren’t interested anymore (they no longer require your services or product).
  3. They have switched to another company. If this is the reason, you need to know why they have chosen a competitor over you. Price? Service? Convenience? 

Once you have determined why these customers have migrated, and they happen to fall into reason 2 and 3, then you need to create a massive action plan. This plan must include: 

ü  Be honest with these customers and sincerely state your intention and desire to re-create a relationship with them that provides them with tangible value and clear benefits.

ü  You must recapture what made this customer know, like and trust you in the first place. People will only buy from people they know, like and trust.

ü  You need to meet with them to clearly understand their current needs.

ü  You must fully understand and overcome the reason why they migrated from you.

ü  You must convince them with plans and actions that will leave them in no doubt that you want to do business with them again.

ü  You may need to lure them back with an impactful introductory offer.

ü  You must create a plan to re-educate this customer of all you can and will do for them.

ü  Improve regular contact with them via newsletters, presentations, telephone calls and social interaction.

ü  Test and measure that you and your team deliver on all new committed promises. Follow-up professionally. 

Not all lost customers are created equal or make good win-back prospects, nor do you want to win back all lost customers. It’s vital to segment lost customers by win-back potential, with lost customers who offer the highest probable return on your efforts given greatest priority.

And remember, it takes far less to keep an old customer satisfied than it takes to get a new customer interested – so don’t lose these customers in the first place.