Are you a Leader or a Blamer?

“Ninety percent of all those who fail are not actually defeated. They simply quit.” – Paul J. Meyer

If you’re using the economy as an excuse for not growing your business this year, think again. Sure, it’s easier to grow a business when money is plentiful. But when spending shrinks, the truly successful separate themselves from their peers and keep their businesses growing.

These people are Leaders who see even the most challenging situation as a problem to solve. They look for answers and then take action. If you’re a leader, you can make your business more successful in almost any type of economy by getting the knowledge you need to grow your business.

Now is the time for leaders to concentrate on providing absolute clarity, focus and optimism to your teams. And remember, everyone is a leader (true leadership is not a job title). It’s the time to focus on staff morale and skill development. It’s the time to be in regular contact with your customers and clients. It’s the time to sharpen every marketing and sales tool that you have at your disposal. Now is the time to be preparing for the economic upturn that is around the corner.

I call the other group the Blamers. They’re unfortunately in the majority. In tough times they are looking for someone or something else to blame for their problems or misfortune. Blamers let themselves get stuck. Blaming others and looking for excuses is a way to avoid fixing something that’s broken. They don’t accept the challenge of tougher times and are therefore at its mercy. They’re continuously moaning about how tough times are.

It’s very easy to be successful in the good times. Circumstances and challenges are a great revealer of what people are truly capable of.

Are you a Leader or a Blamer?

“If I had to select one quality, one personal characteristic that I regard as being most highly correlated with success, whatever the field, I would pick the trait of persistence.” – Richard DeVos, Amway Co-founder

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Are you a champion business?

As a business consultant, speaker and trainer, I frequently get a birds-eye view of a wide selection of companies. Very soon the true mindset and attitude of that company’s leadership and staff become clear. Companies either fall into the category of what I describe as – “Champions” or “Chumps”.

The “chump” companies consistently show some or all of the following ten behaviours:

  • Too many rules
  • Poor training procedures
  • Lack of feedback on performance
  • Lack of differentiation for rewards between top and bottom performers
  • A few individuals that carry all the pressure and key projects
  • Promotions are based on tenure and experience rather than results
  • Weak leaders
  • Tolerance of poor performers
  • Too many meetings, many of which are unproductive
  • Nepotism

You should pay close and constant attention to this list. Am I describing your company? Champions or Chumps? You decide!

Unless you make the workplace environment your number one recruiting tool, champion staff members will always be leaving. On the other hand, life is great when champion-type companies come looking for you. It takes a while for word to get around, but if you build it – a champion environment – they will come! Get building!

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Become a red hot master of persuasion with just one word

“Negotiation is the art of letting them have your way.” – Daniel Vare

Imagine if you could increase the chances of someone saying yes to you by over thirty per cent by simply changing one word in your request? That word is because.

Because is an influential word. Because is persuasive because it’s a trigger. When people use the word because, it typically serves to justify a request that they have just made.

For example, in their now legendary Xerox research study, Langer, Blank, and Chanowitz explored how the language of requests influences the willingness of people to comply. To do this, they observed how well different requests, to cut into the line at the library copier, worked. They found when people ask to cut into the line to make five copies, they are successful about sixty per cent of the time, no questions asked. When the requestors add a reasonable justification for cutting into the line (‘. . . because I’m in a hurry’) the request becomes much more persuasive and compliance rockets to ninety-four per cent.

Why is the compliance level so improved? The use of the word because, that’s why!

The part of the study that really captured people’s attention though, is what happens when you add ‘because . . .’  paired with a meaningless justification: ‘Excuse me, I have five pages. May I use the Xerox machine because I need to make copies?’ Duh! That surely would be why you’d be waiting to use the Xerox machine in the first place.

Despite the meaningless reason, the compliance rate for the ‘because I need to make copies’ request was a stunning ninety-three per cent. Giving no relevant reason was just as effective as giving a good one. This finding suggests that you don’t really need to bother with the reason why, you just need to say because and compliance happens.

I think these results have stunning implications for you. The implication is that we may be able to add huge power to our own messages by simply including the word because in the text. Try using the word because in all your influence, persuasion and negotiating situations and I believe that you will get far more compliance from others.

Why? Just because! 

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za