The flipside of failure

“It’s fine to celebrate success but it is more important to heed the lessons of failure.” – Bill Gates

It was famed vacuum cleaner designer James Dyson who said, “Enjoy failure and learn from it, you can never learn from success”  who taught me the valuable lesson about the upside of failure.

The African impala has the ability to jump to a height of over 10 feet and cover a distance of greater than 30 feet. Yet these magnificent creatures can be kept in an enclosure in any zoo with a three-foot wall. The animals will never jump if they cannot see where their feet will land.

A lot of humans are similar. They are sometimes afraid to take their own leap of faith. They are afraid of risk.

Thomas J. Watson, the founder of IBM said:  “Failure is a teacher – a harsh one, perhaps, but the best… That’s what I have to do when an idea backfires or a sales program fails. You’ve got to put failure to work for you… you can be discouraged by failure or you can learn from it. So go ahead and make mistakes. Make all you can. Because that’s where you will find success. On the far side of failure.”

Embrace failure as a learning part of your life! Think about it carefully, doesn’t it make sense that in order to triple your success ratio, you might have to triple your failure rate.

“Every adversity, every failure, every heartache carries with it the seed on an equal or greater benefit.” – Napoleon Hill

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

The difference between successful and unsuccessful people

“Four short words sum up what has lifted most successful individuals above the crowd: a little bit more. They did all that was expected of them and a little bit more.” Lou Vickery

I have spent the past fifteen years reading and studying what makes people successful.

Successful people take full responsibility for their life and actions. They are committed to achieving success and happiness. They don’t blame others and seldom complain. This person is powerfully driven by optimism and gets great satisfaction from inspiring others. They see most things as possible and because of these positive thoughts, attract and magnify success and happiness, therefore they have an extraordinary quality of life. They ooze positive vibes and energy.

What is the difference between successful and unsuccessful people?

Unsuccessful People tend to:

  1. Easily criticise others
  2. Have a sense of entitlement
  3. Take all the credit for their victories
  4. Read very little
  5. Fear change
  6. Fly by the seat of their pants
  7. Gossip about people
  8. Exude anger
  9. Never set goals
  10. Blame others for their failures
  11. Don’t know what they want to be
  12. Secretly hope others fail
  13. Operate from a transactional perspective
  14. They think they know it all
  15. Hold grudges
  16. Have relationship challenges
  17. Don’t focus
  18. Tend to be ungrateful 

Whereas Successful People:

  1. Embrace change
  2. Give others credit for their victories
  3. Read everyday
  4. Talk about Ideas
  5. Share information and data
  6. Exude joy
  7. Keep a ‘to-do project’ list
  8. Keep a journal
  9. Compliment others 
  10. Invest in their health and energy
  11. Have a sense of gratitude and appreciation
  12. They continuously learn
  13. Forgive others
  14. Accept responsibility for their failures
  15. Want others to succeed
  16. Set goals and develop life and career plans
  17. Develop high-trust relationships
  18. Have good rapport skills

The most encouraging thing that I have found as a coach is that anyone can make an instant decision to improve their personal circumstances by identifying and slowly eliminating the sticking points or obstacles that are holding back their career, health and relationships. The first step is to make the commitment to improve. You have to make this choice.

And because you have the power to choose, you have the power to change. The freedom to choose may be the most powerful attribute and potentially the most precious resource that you have in your life.

To your success!

“Opportunities to find deeper powers within ourselves come when life seems most challenging.” – Joseph Campbell

The Ten Universal Rules of Money

“Wealth flows from energy and ideas.” – William Feather

  1. I am simply an idea. I’m neither good nor evil. I am only what you decide that I am, and I satisfy the role that you create for me.
  2. I don’t care how smart you are, how well you are educated, where you live, what you do, or where you come from.
  3. All I care about is your energy. Your energy decides what thoughts you have, and therefore your thoughts will determine the feelings and relationship that you have with me.
  4. I am infinite. I have no limits, except for those you place on me with your own mind. There is no limit to the energy in the world, and because I am simply energy, I cannot be restricted or controlled. I am unlimited
  5. I desire abundance. I am attracted to those who think without restrictions, those who like to think big. When you believe that there is enough of me to go around, I am naturally attracted to that thinking.
  6. I loathe scarcity. Because there is no limit to me, I avoid those who think from a win-lose or scarcity viewpoint. Those who believe I am in short supply, or difficult to receive, will find that exact reality, because I choose to avoid those who think small.
  7. I love value. What magnetises me most is the creation of true value in the universe. I move towards places where value is created. If you wish to attract me into your life, focus on creating value for others, and I guarantee that I will appear.
  8. I avoid entitlement and self-satisfaction. No one deserves to have me, and I am always moving to the place that I’m most appreciated and where value is created. Those who take me for granted or become complacent with my energy will soon see me disappear.
  9. My primary goal is to replicate myself. Because there is no limit to energy, my purpose is to reproduce and grow. My goal is to bring more and unlimited energy to the universe. I am produced and replicated through value creation.
  10. My sole goal is to serve you. It is simply a matter of energy and value creation. My purpose is to move to where I am attracted most, and where I can grow.

“A bank is a place that will lend you money if you can prove that you don’t need it.” – Bob Hope

Getting ready to live

“Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future.” – Deepak Chopra

Do you live in a perpetual state of getting ready to live? Getting ready to live is not living. Many people spend life as if they’re travelling on a non-stop speeding train. The analogy is that while the train is speeding, the view from the window is nothing more than a blur. Slow down, the view becomes much clearer, and you have time to create the life you deserve.

Your self-motivation will grow when:

1. You let go of the past
Before you can create a better future, you must let go of the pains of your past. Failing once does not mean you will fail forever. Learn from your experiences, but don’t let it stand as an obstacle between you and your dreams. Don’t live your life staring into the rear view mirror.

2. You remember success
Just as important as learning from and overcoming past failure is remembering past success. It doesn’t matter who you are, you have succeeded at something at some time in your past. Concentrate on your strengths and achievements. Use them to remind yourself that you have the ability to achieve your goals.

3. You realise that your potential and possibilities are endless
Everything is possible. The dreams that you hold, but sometimes suppress are within your reach. You can create a better life for yourself starting today.

“Your living is determined not so much by what life brings to you as by the attitude you bring to life; not so much by what happens to you as by the way your mind looks at what happens.” – Khalil Gibran

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

The ultimate secret of success – providing value to others

Money is a useful symbol that represents and measures the value of goods and services exchanged between people. The key word in that definition is VALUE. The Law of Income states that you will be paid in direct proportion to the value you deliver according to the marketplace.

I firmly believe that the only way to create value for yourself is by creating value for others.

I’m frequently asked this question, “Why do you spend so much time writing and distributing a free newsletter to thousands of people?”  The answer is simple – the world doesn’t care how hard you work. It doesn’t care how intelligent you are. It doesn’t care how creative you are. It only cares about the value you’re actually getting into people’s hands. That’s how you earn your keep – for value delivery, nothing else! Society reciprocates kindly when value is exchanged.

Develop an enabling mindset and become a more thoughtful and generous provider of value to others. This is ultimately what wealth creation is all about. If you want to increase your own success, both financially and personally, start looking for ways to create massive value for others.

“You will get all you want in life, if you help enough other people get what they want.” –  Zig Ziglar

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

The power of giving

‘You can get anything you want out of life if you see that enough other people get what they want.’ – Zig Ziglar

Giving has always worked for me. The Law of Reciprocity states that once you give something to someone, they are far more likely to respond favourably to you. Other times, you give and don’t see a quick return, but sooner or later, often in ways you’d never expect, it all balances out.

I’ve made giving a core philosophy. On occasion though, I still have a bad day, worrying about my problems, screaming to get my own needs filled. Focusing on oneself is hard work. It’s far easier to focus on others.

Giving something with the expectation of an immediate return works, but giving a real gift, forgetting your needs and focusing on what other people want, will give you a much better return. The universe will never stay out of balance. You will attract everything you desire and more. All you have to do is give, and the Law of Reciprocity will always pay you back.

‘We can do no great things, only small things with great love.’ – Mother Teresa

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Never, never, never give up!

The legendary leader Winston Churchill is famed for delivering the shortest commencement speech ever recorded in university history:

“Never give in. Never, never, never – in nothing great or small, large or petty – never give in, except to convictions of honour and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy.”

What’s the implication? There are many. If you’re a small and struggling business or an individual facing challenges – take a deep breath, draw in your second wind, dust yourself off and jump back into the ring and fight, but not to fight only against your competition.

Rather, the fight must be against yourself – by fighting against being average, against mediocrity and against positioning yourself as a mere commodity. Fight to make yourself and your business be more visible, unique, desirable and valuable – far more valuable than your competition can possibly equal.

Another brilliant lesson from Churchill:

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

The key success question to ask yourself

“God gives us dreams a size too big so that we can grow into them.” Author Unknown

Many business owners and entrepreneurs struggle through their lives, asking themselves the wrong questions. They agonise over whether they are worthy of the goal they’ve pursued: becoming a successful business owner, making a six-figure income, outperforming their competitors, staying successful until they retire, amassing reasonable net worth and so on.

In my opinion, that is the absolute wrong question to be asking. The correct and only question I think that you should ask yourself is: Is the goal worthy of me?

You see, once you realise how much more you are fully capable of accomplishing, making, achieving, optimising, leveraging, producing and so forth – from the same time, effort, energy, opportunity or investment – you’ll start demanding, expecting and achieving many times more.

“Everyone has inside of him a piece of good news. The good news is that you don’t know how great you can be! How much you can love! What you can accomplish! And what your potential is!”  Anne Frank

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

In search of the obvious – The story of Obvious Adams

“The obvious is that which is never seen until someone expresses it simply.” – Khalil Gibran

One of the best books that I have ever read on marketing is one that was written 97 years ago, in 1916. It’s only 40 pages long and it contains no jargon or graphs. It’s a true collector’s item.
Most people mistakenly think it’s an obsolete, outdated, irrelevant piece of light fiction. Wrong!

This story was recommended by one of the world’s preeminent marketing minds, Jay Abraham. His mail stated:  “Read this story not once, or twice.  Read it once or twice a week, for the rest of your life!” I also discovered more about this philosophy in the brilliant book by Jack Trout, ln Search of the Obvious.  

The book is titled Obvious Adams: The Story of a Successful Businessman. It’s written by Robert R. Updegraff. The book was a big success. The New York Times wrote, “The young person who is going to seek their fortune in the advertising business should have Obvious Adams for a handbook”.

Why is the story of Obvious Adams so valuable? Probably as the search for any truly effective marketing strategy is the search for the obvious. The dictionary definition of the word “obvious” is: easy to see or understand, plain, evident. With that definition you begin to see why an obvious strategy is so powerful. And why it works.

When presented with a simple, obvious strategy, many clients are not impressed. They are often looking for some clever, not-so-obvious idea.  The author warned of this when he wrote, “The trouble is the obvious is apt to be so simple and commonplace that it has no appeal to the imagination. We all like clever ideas and ingenious plans that make good lunch-table talk at the club. There is something about the obvious that is – well, so very obvious!”

Unfortunately, most advertising people look for the creative, not the obvious. To them, the obvious is too simple and never clever enough. This often leads to communication that is vague, confusing and many times difficult to understand, often leading to ineffective and wasteful marketing.

In his book Mr. Updegraff describes his “Five Tests of Obviousness”:

  • The problem when solved will be simple. The obvious is nearly always simple – so simple that sometimes a whole generation of men and women have looked at it without even seeing it.
  • Does it check with human nature? If you feel comfortable in explaining your idea or plan to your mother, wife, relative, neighbours, and anyone else you know, it’s obvious. If you don’t feel comfortable, it probably is not obvious.
  • Put it on paper. Write out your idea, plan or project in words as though you were explaining it to a child. If you can’t do this in two or three short paragraphs and the explanation becomes long, involved or ingenious – then very likely it is not obvious.
  • Does it explode in people’s minds? If, when you have presented your plan, project or programme, do people say, “Now why didn’t we think of that before?” You can feel encouraged. Obvious ideas are very apt to produce this “explosive” mental reaction.
  • Is the time ripe? Many ideas and plans are obvious in themselves, but just as obviously “out of time”. Checking time lines is often just as important as checking the idea or plan itself.

If you want to be a master of critical, strategic and divergent thinking, then there is no easier way to propel you into open-mindedness. Obvious, isn’t it!

“Sometimes the first duty of intelligent men is the restatement of the obvious.” – George Orwell 

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

The 10 Commandments of Self Improvement

You are probably familiar with many of these powerful “Commandments”. If you are, please look at these as a refresher course to remind you of the basics. I have included quotes that support each lesson and belief from a variety of experts in the field of personal effectiveness.

1. Thou Shalt Take Responsibility for Your Life

“There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them.” – Denis Waitley

2. Thou Shall Take Action

“Take Massive Action” – Tony Robbins

“Everything you want is out there waiting for you to ask. Everything you want also wants you. But you have to take action to get it.” – Jack Canfield

3. Thou Shall Have Desire

“Desire is the starting point of all achievement.” – Napoleon Hill

“The key that unlocks energy is ‘Desire’. It’s also the key to a long and interesting life. If we expect to create any drive, any real force within ourselves, we have to get excited.” – Earl Nightingale

4. Thou Shall Set Goals

“Every single life only becomes great when the individual sets upon a goal or goals which they really believe in, which they can really commit themselves to, which they can put their whole heart and soul into.” – Brian Tracy

“A goal properly set is halfway reached.” – Zig Ziglar

5. Thou Shalt Create a Plan

“If You Fail to Plan, You Plan to Fail.” – Unknown

6. Thou Shalt Pay the Price

“Success is the child of drudgery and perseverance. It cannot be coaxed or bribed; pay the price and it is yours.” – Orison Swett Marden

7. Thou Shalt Have Persistence

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” – Calvin Coolidge

8. Thou Shalt Believe

“If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad.” – Denis Waitley

9. Thou Shalt Learn From Thy Mistakes

“There are no failures, only lessons to be learned.” – Oprah Winfrey

10. Thou Shalt Create a Clear Picture of Your Future and Visualise It

“Picture yourself in your mind’s eye as having already achieved this goal. See yourself doing the things you’ll be doing when you’ve reached your goal.” – Earl Nightingale

“Create a clear, mutual understanding of what needs to be accomplished, focusing on what, not how; results not methods. Spend time. Be patient. Visualise the desired result.” – Stephen Covey

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za