How the T-F-A-R formula can work for you

‘Change your thoughts, and you change your world’ Norman Vincent Peale

A positive mental attitude is the foundation of a successful life. Acting with gratitude and happiness is dependent upon thinking thoughts of gratitude and happiness.

Your habitual and instinctive Thoughts always produce certain kinds of Feelings, which in turn produces certain kinds of Actions, behaviours and performances; these in turn will always produce definite Results in your life.

When you get up in the morning and you are not feeling and behaving right, examine your thinking and choose to think positive thoughts instead. Your acts will soon match your thoughts. Consider this carefully and understand how important it is for you to develop a positive mind-set every day.

Work hard at habitually creating positive and empowering thoughts, and I guarantee that you will see changes in your life.

‘All that we are is the result of what we have thought.’ – Buddha

An extract from my book Smart Thinking for Crazy Times. Please contact karen@brandstorm.co.za to buy a copy today (special direct to you priceR129 incl. postage and packaging) – regret SA only    

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Count your blessings

“Some complain that roses have thorns – others rejoice that thorns have roses!” – Unknown

The universal and powerful Law of Gratitude states very simply, ‘The more grateful you are for what you have, the more abundance you will attract into your life’.

Gratitude works in direct association with the Law of Attraction. Being grateful and appreciative for what you already have in the present, sends out a powerful feeling of faith for an abundant future. The grateful mind is constantly locked on attracting the best into your life; therefore the person who is constantly creating this feeling automatically becomes the best that they can be.

To focus on what you lack in your life is a guaranteed way to set the same universal law to work against you with negative results.

Truly spiritual and enlightened people constantly maintain an attitude of gratitude. They know the magical power of gratitude. They know that gratitude brings you more of what you appreciate. They know that gratitude attracts more of what you are grateful for.

When you find things that you appreciate and you use them as your point of focus, then your world has to get better in every area of your life. Grateful souls know that every time they flood their mind with gratitude and appreciation, they attract more of what they desire.

Action exercise

Look around you right now. What can you be grateful for? Make a list. This creates a feeling so strong that it serves as a powerful antidote to negative feelings.

When you appreciate something, you turn your attention to it. Find something to be grateful for today. When you are grateful, you create a high energy vibration that will attract more things to be grateful for and more good things will come to you almost magically, drawn in by your feelings of gratitude.

“God gave you a gift of 86 400 seconds today. Have you used one to say ‘thank you?” – William A. Ward

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

 

Motivated people can move the world

“Nothing is impossible; the word itself says I’m possible.” – Victor Aguirre

In a recent review of my book by a local newspaper I was described as a “motivational writer”. I sensed that she felt that this description somehow degraded me. It didn’t. Since the launch of my book I’ve learnt that newspaper journalists have a lower regard for writing created to “inspire”. I find it strange as I believe that inspiring writing should be a cornerstone of their craft.

I am happy that my writing sometimes has the effect of motivating and inspiring people. I find it difficult to comprehend what is wrong with that. If she meant to imply that my work doesn’t have substance she should have said so. Still, a lot of journalists have the idea that motivating people is somehow less legitimate than, say, just providing them with facts and information.

I can’t say for sure when motivation became the heart of my writing, but I think it began when I became a business growth consultant and realised that I couldn’t simply force clients to execute my ideas. If I wanted them to follow my recommendations, I would need to motivate them to do so and strengthen it by re-enforcing the ideas with facts.

When I make presentations to a group, my goal is to motivate my audience to take massive action. I want the delegates to take action by using the same persuasive techniques that I teach marketers to use in selling their products and services. Wherever possible, my ideas are presented through stories, because emotive stories have the power to inspire.

What has all this talk about motivation got to do with you and your business?

If you want your business to grow profitably and consistently, you must understand that your job as chief motivator will never stop. You should be willing to interact personally with everyone who reports to you and constantly communicate with them. You must guide them as your role is to inspire and educate. You should praise, and on occasions correct them with honesty and clarity.

Allow me to give you an example of how important employee motivation is to the success of a business. Over the past six months I have been involved with a client whose business had faltered with alarming speed.

I began by meeting with his key employees and trying to understand what they were doing, what they were proud of, what their competitors were doing, what was working, what was not working, and what business bottlenecks were frustrating them and slowing them down. Based on my findings, I recommended some radical changes in the structure and strategy of the business. Some people needed to leave the company. In deciding which people to keep, the deciding factor was to retain employees who were flexible, open to change and could implement new ideas. By eliminating the people who were beyond being motivated, the opportunity for sustainable growth was created.

Once a solid core of people that could be motivated remained, then the strategies and ideas for turning the business around could be tested. The business managed an extraordinary turnaround in three months. The improvement was only partially due to the new ideas introduced. Most of it was due to the fact that the entire team was motivated to execute the ideas with purpose and passion.

A motivated person is an unstoppable person!

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” – Charles Darwin

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

The Power of Believing

“Whether you think you can or you think you can’t, you are right.” – Henry Ford

A big part of your personal and business success is linked to your mindset. I am extremely fascinated in how the mind works and I spend every spare moment reading up on what affects our thinking, behaviour and actions.

Most people mistake their beliefs for the truth. Even if it’s not in their best interest, some people resign themselves to their fate because they mistakenly accept a belief as true.

The possibilities that exist in your reality are defined by your beliefs. When you say something is impossible it actually becomes impossible for you. If you believe life is difficult, you will experience things not going the way you wanted them to go as daunting obstacles rather than exciting opportunities. If you believe “I’m not capable” or “I’m not competent”, would you likely try to do something you weren’t sure you could do? And if you tried, do you think you would succeed with these self-limiting beliefs?

Beliefs operate at the subconscious level. Most people are unaware of their subconscious beliefs, which are often in conflict with their conscious thoughts. For example, a person may consciously be seeking love, but subconsciously they may feel unworthy. Unless their belief is made conscious and transmuted, it will continuously sabotage their best efforts.

We don’t believe what we see – We see what we believe! A good example is the placebo effect. Your beliefs can even directly affect your health. When pharmaceutical companies test a new drug, they do double blind studies where one group gets the real drug, while the other group gets a water tablet with nothing in it – this is known as the placebo. What’s fascinating is that a proportion of the people who get the placebo (the drug with nothing in it) get better. How do they get better? The only explanation is that because they believe they’re taking the real drug, their beliefs affect their body and their internal healing mechanism is activated. If you stop and think about that for a moment, the implications are staggering. It means your beliefs can directly influence your health. If your beliefs can help you recover from illness, do you not think it’s possible that your beliefs can also influence your business results and personal life?

The principle behind this thinking is called the Law of Attraction or “like attracts like.” In the world of quantum physics, we know that everything is energy. Everything has its own vibration, including a belief. People attract to themselves those experiences that match their existing belief system. They get to see what they believe, therefore they mostly attract what they believe (be this good or bad) – so be very careful about what you believe!

“The only ceiling in life is the one you give it.”Anonymous

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

The most powerful quality in the world

“With an enthusiastic team you can achieve almost anything.”  Tahir Shah

Enthusiasm is by far the highest paid quality on earth. Why? It’s a quality that is very hard to find. One thing that I know for certain – enthusiasm is contagious.

Enthusiasm is just as important in print as it is in face to face selling.  Instilling your sales letter or advertising with sincere, yet intense enthusiasm, is one of the ways that a newbie copywriter can beat the efforts of an experienced professional.

Can you force yourself to be more enthusiastic? I believe you can! When I force myself to act enthusiastically, especially during seminars, I soon find that an enthusiastic mental state can be fired-up from within. Enthusiasm definitely begets enthusiasm.

The person who is genuinely enthusiastic about what she or he is selling definitely has an advantage over all others.

Never underestimate the power of enthusiasm and the advantage it can give you. Over the years, I have found that the clients that I’ve done the best work for and have been the most successful with, have been passionate and enthusiastic about what they market and sell.

“Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” – Gordon Parks

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Burger, fries and a shake

‘Energy and persistence conquer all things.’ – Benjamin Franklin

You see them scattered all over the planet. Kids love them; they have an iconic logo and always place on the Top 10 list of global brands. I am also a first-hand witness that kids (very young kids) have the amazing ability to spot their logo from miles away. Love or hate their food, the one thing that you cannot argue with is their success.

The founder of this food empire was a man called Ray Kroc. Ray Kroc was an incredible entrepreneur and his story is one we can all learn from. It’s a story of determination, persistence and never giving up on your dream.

At fifty-one years of age, Kroc wasn’t making much money, but he wasn’t letting go of his dreams. Ray was a milkshake machine salesman. He was laid off at the age of fifty-one, but instead of allowing this setback to hurt him, he still had ambitions of making it big. It would take far too long to go into Kroc’s failures and challenges, but a quote I read says a huge amount about his determination to becoming a success:

‘When I met the McDonalds brothers, I was ready for the opportunity. By then, I had enough experience in the food and beverage business that I could tell a real idea from a counterfeit.’ The McDonald brothers felt that there was a big opportunity for fast food. They felt that after the war, women were joining the workforce and a new need would exist for fast and convenient food.

For twenty-five years Kroc had some success and many failures in the food service industry, but he was passionate about it and kept persevering. Kroc was well known for going the extra mile for his clients and trying to help them add revenue to their business by using his milkshake-maker and other related products. So in 1954, when Ray Kroc saw what the McDonald brothers were doing, his eyes lit up. He partnered with the brothers and began opening McDonald’s restaurants. They launched a few fast food diners in California and they created the drive-through concept. The tough times, the failures, the years of struggle all started to pay off in that moment.

Remember that it wasn’t Ray Kroc who invented McDonalds, but when he saw what they were planning he immediately had a mental picture in his mind of what the potential was. Ray Kroc had a vision of thousands of McDonalds around the world. Kroc had been preparing all of his life for this moment. All the years of struggle and challenge were about to be rewarded. Ray Kroc knew, even at the age of fifty-two, that he wasn’t going to give up on his dreams.

The rest is history; he launched McDonalds with the McDonald brothers and then, in 1961, he bought out the brothers for $2.7 million. He then proceeded to build the biggest franchise operation in the world. In early 1984, he died a billionaire but by then he had left his mark on the world as a successful entrepreneur. There are today over thirty-one thousand McDonalds in about one hundred and twenty countries across the planet. He was a late starter, but boy did he finish strong. The lesson of Ray Kroc is that there are opportunities everywhere, but if we can’t see them, if our mindset isn’t ready for them, then the opportunities remain invisible.

That’s the inspiring story of Ray Kroc, a determined and persistent man who never gave up on his dream. It’s also proof that it’s never too late in life to dream and succeed.

An extract from my book Smart Thinking for Crazy Times. Buy a copy today!

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Appreciation and Praise

‘Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune.’ – Sam Walton

There is no investment you’ll ever make that will pay you so well as the effort to scatter sunshine and good cheer wherever you go.

The deepest need in human nature is the craving to be appreciated. If you treat an individual as if they were what they ought to be and could be, they will become what they ought to be and could be. Everyone thrives on being appreciated, loved and needed. There is no stronger motivation than the feeling that comes from knowing that others believe in you.

Applaud others when they run.                                                                                     Console them when they fall.                                                                                              And cheer them when they recover.

As water is to a flower, so is praise to the heart of another. Who have you praised and appreciated today?

‘Gratitude is the most exquisite form of courtesy.’ Jacques Maritain

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Live your dash with no regrets

On your tombstone one day will be a dash.

Your dash is the line between your date of birth and your date of death. This dash stands for your life. Your life is finite. I read recently about the chronicles of people who worked in palliative care and hospices. These special human beings supportively care for the dying. Many have listed the regrets of the people that they care for during their final days. What is sad is that they hear the same six regrets from nearly everyone.

You may be thinking, why listen to the elderly or the dying? Don’t you think that it’s an excellent way of getting the wisdom of experience in advance? With each day, each passing minute, our future grows shorter. Determine today who and what is most important to you.
The wishful regrets of the people in the last weeks and days of their lives are:

  1. “I wish I’d had the courage to live a life true to myself”, not the life others expected of me. This is the single most common regret. Little is more important than finding your own trail.
  2. “I wish I didn’t work so much and lose the balance in my life.” Many people find meaning, purpose and even a sense of identity in their work. It often leads to a feeling of pride and success. Hard work can be one of life’s great satisfactions, especially if it provides you with an opportunity to express your talents. But, don’t forget to achieve balance between your work and life. Workaholics often sacrifice so much for so little. A simpler, less materialistic lifestyle enables shorter working hours, greater freedom and more leisure.
  3. “I wish I’d had the courage to express my feelings more.” This isn’t the case with everyone, but some go through life with their opinions and emotions bottled up inside. Expressing honest feelings either builds a healthy relationship to a higher level or eliminates an unhealthy one. Either way, you win.
  4. “I wish I had kept contact with my friends.” As we move through life, we never stop making new connections. But, old friends are irreplaceable. These are the people who have known us longer and better than anyone. However, even golden friendships fade with neglect. And near the end of our lives, it may be too late to find them.
  5. “I wish I had let myself be happier.” Happiness is an inside job; it’s an attitude. It’s also a choice. Yet we tend to worry most of the time about events and circumstances that mostly never happen. Don’t sweat the small stuff! Develop an attitude of gratitude. Gratitude is the antidote to negative feelings.
  6. “I wish I had said ‘I love you’ a lot more.” The importance of love becomes more pronounced towards the end of life. In many cases the people you wished that you had said ‘I love you’ to are no longer around. Don’t waste a moment not telling someone you love while you have the chance. You have nothing to lose.

Your life is a one-time deal. Starting this minute choose to live it without regret. Choose happiness!

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

You have more potential than you can use in 100 lifetimes

It’s not what you’ve got; it’s what you use that makes a difference.’ – Zig Ziglar

One of the greatest tragedies of life is that so many people underutilise their personal potential. I know people who can sing, I mean really sing, but they don’t do a single thing with this blessed gift. I know people who could write masterpiece fiction or non-fiction novels, but never produce a single paragraph. I personally know a few people who have tremendous talent and ideas for starting and developing their own businesses, but they never do.

Why?

I think that most of them don’t really understand the possibilities of their limitless potential. They don’t see the value in what they have to offer the world. They continuously minimise their talents and abilities, and never achieve the goals or dreams planted deep within their hearts.

Please, if you’re one of those people with a book, a business, a new career, a hobby, a poem, or a song inside of you, take the skill you’ve got, and take it to the max. Use what you have. Don’t wait until you have everything you think that you need to succeed. That day will never come. Just take what you’ve got, and then give it all you’ve got.

My four recommended steps to maximising your unique personal potential: 

Step One: Recognise that you have talent

Take a look at yourself. What special talents do you have? What skills have you developed? What interests you most? What are you good at? These things make up your unique personal potential.

It may take some time, but you were given special talents and abilities with which you can serve others. Look around you. Are there needs that exist that you can service? Helping other people should be the foundation on which you build your future.

You might help other people by selling them a product that simplifies their life. Or you might provide a service that makes their life easier. Look deeply within yourself. You will discover, and recognise your unique personal potential.

Perhaps you are not fully optimising your potential in your chosen profession. Take a look around. Is there room for improvement? Could you apply your skills to enhance a certain system or process at your workplace? It is empowering to know you have personally made changes that improve service, add value or increase productivity.

Step Two: The Power of Intention

It is not enough to just have potential. You need a catalyst to set it in motion. Your dreams or purpose provides that motivation. Find something that excites you, something that will keep you excited even when times are challenging. Develop a burning desire to fulfil your dream. That driving force and desire will energise your unique personal potential. 

Step Three: Take massive action

Put your unique personal potential to work. Many people avoid this step because they are afraid to take risks. Stop procrastinating, get out of your comfort zone and take massive action. The process of manifestation (thoughts and feelings) is useless without the vital third component – action!

Step Four: Maximise your potential

Now you’ve put your unique personal potential to work, what next? Keep adjusting and improving. Take what you learn at each step and improve. Optimise and leverage your unique personal potential by continually growing and developing yourself. You have unique unlimited personal potential; the only question now is: Will you maximise it or will you let it lie dormant? It’s your choice!

Your life is a one-time deal. Make the most of it.

‘You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land; there is no other life but this.’ Henry David Thoreau

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today – john@brandstorm.co.za

Thank God it’s Friday

‘He who has a why to live can bear almost any how.’ Friedrich Nietzsche

Minus your age from seventy-five, then multiply by fifty-two. On average, that’s how many Thank-God-It’s-Fridays you have left. It’s easy to forget how quickly our days disappear. Your life is a one-time gift, so make the most of it.

Begin now – stop distracting yourself on the unimportant things in life and get moving. Do the math; count your remaining Fridays and commit to make the most out of every moment.

‘Life is an opportunity, benefit from it. Life is beauty, admire it.
Life is bliss, taste it. Life is a dream, realize it.
Life is a challenge, meet it. Life is a duty, complete it.
Life is a game, play it. Life is a promise, fulfil it.
Life is sorrow, overcome it. Life is a song, sing it.
Life is a struggle, accept it. Life is a tragedy, confront it.
Life is an adventure, dare it. Life is luck, make it.
Life is too precious, do not destroy it. Life is life, fight for it.’               
Mother Teresa

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

Visit John at www.brandstorm.co.za and subscribe to his free newsletter.

Do you need a speaker who will educate and inspire at your next industry conference or a trusted advisor who will increase profits, multiply sales and magnify marketplace positioning?                                                      

Contact John today john@brandstorm.co.za