Do you ask for referrals after each and every positive client engagement?
The Harvard Business Review has shown that if you give good service and then immediately take the opportunity of asking for a referral, more than 50% of people will recommend you to other prospects. A very impressive figure compared to the 5% of referrals it is estimated you receive when you provide good service but do not ask for a referral.
Ensure that you ask for referrals immediately after dazzling a client and I guarantee that you will double your sales.
John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.
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