Never, never, never give up!

The legendary leader Winston Churchill is famed for delivering the shortest commencement speech ever recorded in university history:

“Never give in. Never, never, never – in nothing great or small, large or petty – never give in, except to convictions of honour and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy.”

What’s the implication? There are many. If you’re a small and struggling business or an individual facing challenges – take a deep breath, draw in your second wind, dust yourself off and jump back into the ring and fight, but not to fight only against your competition.

Rather, the fight must be against yourself – by fighting against being average, against mediocrity and against positioning yourself as a mere commodity. Fight to make yourself and your business be more visible, unique, desirable and valuable – far more valuable than your competition can possibly equal.

Another brilliant lesson from Churchill:

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

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