You have more potential than you can use in 100 lifetimes

It’s not what you’ve got; it’s what you use that makes a difference.’ – Zig Ziglar

One of the greatest tragedies of life is that so many people underutilise their personal potential. I know people who can sing, I mean really sing, but they don’t do a single thing with this blessed gift. I know people who could write masterpiece fiction or non-fiction novels, but never produce a single paragraph. I personally know a few people who have tremendous talent and ideas for starting and developing their own businesses, but they never do.


I think that most of them don’t really understand the possibilities of their limitless potential. They don’t see the value in what they have to offer the world. They continuously minimise their talents and abilities, and never achieve the goals or dreams planted deep within their hearts.

Please, if you’re one of those people with a book, a business, a new career, a hobby, a poem, or a song inside of you, take the skill you’ve got, and take it to the max. Use what you have. Don’t wait until you have everything you think that you need to succeed. That day will never come. Just take what you’ve got, and then give it all you’ve got.

My four recommended steps to maximising your unique personal potential: 

Step One: Recognise that you have talent

Take a look at yourself. What special talents do you have? What skills have you developed? What interests you most? What are you good at? These things make up your unique personal potential.

It may take some time, but you were given special talents and abilities with which you can serve others. Look around you. Are there needs that exist that you can service? Helping other people should be the foundation on which you build your future.

You might help other people by selling them a product that simplifies their life. Or you might provide a service that makes their life easier. Look deeply within yourself. You will discover, and recognise your unique personal potential.

Perhaps you are not fully optimising your potential in your chosen profession. Take a look around. Is there room for improvement? Could you apply your skills to enhance a certain system or process at your workplace? It is empowering to know you have personally made changes that improve service, add value or increase productivity.

Step Two: The Power of Intention

It is not enough to just have potential. You need a catalyst to set it in motion. Your dreams or purpose provides that motivation. Find something that excites you, something that will keep you excited even when times are challenging. Develop a burning desire to fulfil your dream. That driving force and desire will energise your unique personal potential. 

Step Three: Take massive action

Put your unique personal potential to work. Many people avoid this step because they are afraid to take risks. Stop procrastinating, get out of your comfort zone and take massive action. The process of manifestation (thoughts and feelings) is useless without the vital third component – action!

Step Four: Maximise your potential

Now you’ve put your unique personal potential to work, what next? Keep adjusting and improving. Take what you learn at each step and improve. Optimise and leverage your unique personal potential by continually growing and developing yourself. You have unique unlimited personal potential; the only question now is: Will you maximise it or will you let it lie dormant? It’s your choice!

Your life is a one-time deal. Make the most of it.

‘You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land; there is no other life but this.’ Henry David Thoreau

John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.     

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