“With an enthusiastic team you can achieve almost anything.” – Tahir Shah
Enthusiasm is by far the highest paid quality on earth. Why? It’s a quality that is very hard to find. One thing that I know for certain – enthusiasm is contagious.
Enthusiasm is just as important in print as it is in face to face selling. Instilling your sales letter or advertising with sincere, yet intense enthusiasm, is one of the ways that a newbie copywriter can beat the efforts of an experienced professional.
Can you force yourself to be more enthusiastic? I believe you can! When I force myself to act enthusiastically, especially during seminars, I soon find that an enthusiastic mental state can be fired-up from within. Enthusiasm definitely begets enthusiasm.
The person who is genuinely enthusiastic about what she or he is selling definitely has an advantage over all others.
Never underestimate the power of enthusiasm and the advantage it can give you. Over the years, I have found that the clients that I’ve done the best work for and have been the most successful with, have been passionate and enthusiastic about what they market and sell.
“Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” – Gordon Parks
John Lloyd is a business growth strategist, award-winning marketer, speaker, trainer, columnist and author of the book Smart Thinking for Crazy Times.
Visit John at www.brandstorm.co.za and subscribe to his free newsletter.
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