A special lesson from the Special Olympics

This is a true story. A few years ago at the Seattle Special Olympics, nine runners, all physically or mentally disabled, gathered at the starting line for the 100 yard dash.

At the gun, they all started, not exactly like Usain Bolt, but with an appreciation to run the race to the finish and win. Except one little boy who stumbled on the track, tumbled over a couple of times, and began to cry. The other eight heard the boy cry. They slowed down and looked back. Then they all turned around and went back, every single one of them. One girl with Down Syndrome bent down and kissed him and said, “This will make it better”.

Then all nine linked arms and walked together to the finish line.

Everyone in the stadium stood and the cheering went on for several minutes. People who were there still tell the story today. Why? Because deep down we know this one thing: What matters in this life is more than winning for ourselves.

The moral of this story: What matters in this life is helping others win, even if it means slowing down and changing our course.

Why am I highlighting this memorable event? I think of the daily news stories about doping and cheating at all costs. I think of the few business people that I frequently come across who hold the belief that selfish, ‘cut throat’ tactics will help their businesses grow and that this gives them the advantage over others.

Some people understand life better, and yet some of these people are called ‘retarded’.

John Lloyd is a business growth strategist, award-winning marketing consultant, speaker, trainer, columnist and author of Smart Thinking for Crazy Times.

Visit John at www.brandstorm.co.za

Do you need a speaker who will educate and inspire at your next industry conference or a consultant who will increase profits, multiply sales and magnify marketplace positioning? Contact John – john@brandstorm.co.za

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